Our new look, purpose, and vision: moving forward together

Our purpose, vision, mission, and values are more than words – they’re the driving force behind every delivery, every solution, and every partnership. Here’s what guides us:

Our Purpose:

We deliver success, one kilometre at a time.
From our earliest days, we’ve believed in the power of reliability, precision, and dedication. Our purpose is to keep delivering value in every kilometre we travel, whether for customers, partners, or communities.

Our Vision:

To be the leaders in delivering quality food across Africa.
Our goal is to set the standard in food logistics across the continent. With an eye on the future, we’re focusing on growth, excellence, and long-term partnerships that redefine what’s possible in our industry.

Our Mission:

Driving dependable, sustainable supply chain solutions that power food delivery.

We’re not just looking at logistics; we’re committed to sustainability and dependability.

By focusing on efficiency and innovation, we’re enhancing food security and supporting local economies across Africa.

Our Values:

1. We care and champion our people – customers, colleagues, and communities.
2. We are trustworthy and do what we say we will do.
3. We’re obsessed with smashing customer expectations
4. We listen and look for opportunities to do better, together
5. We respect our planet and are committed to sustainable solutions.

These principles are the foundation of our brand and the commitments we make to our customers, partners, and communities. We’re excited to continue this journey with you, backed by a refreshed look and a powerful vision for the future.

Here’s to a new era of delivering quality – together.